She’s changed the idea of whom women should be wearing lingerie for (themselves). Its first collection, released in May, offered sculptural suits and minidresses with power shoulders and snatched waists—the work of a sure hand, rendered with Caribbean flair. But the night isn’t over. She then sashays through the crowd to a table where her grandfather Lionel and mother, Monica Fenty, are swaying in their seats. “You might want to bring another one.”“Is something in your glass?” the waitress asks.For the next 40 minutes, models and dancers strutted and twerked their way through a candy-colored lingerie extravaganza—part runway presentation, part music festival. In 2017 Fenty Beauty introduced 40 shades of foundation in a business where a dozen was the norm—making a reported $100 million in the first 40 days and nearly $600 million in the first year. Discover the best matches to the foundation shade that you already wear. Cardi B, perched at the head of one table in an explosive pale-pink confection, outbids the room (and at one point herself) by dropping $111,000 on a special edition of the Phaidon book that comes with a 2,000-pound marble stand made by the Haas Brothers. According to the Fenty Beauty Instagram account and the brand's global makeup artist, Priscilla Ono, Rihanna wears Pro Filt'r Soft Matte Longwear Foundation in shade 330. Rihanna flashes a grin that is somehow both reassuring and mischievous. AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. That’s why Fenty’s social feeds were flooded with comments and queries from around the world. Recently the foundation has added climate resilience to its priorities, with a focus on women’s health. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet. From the award-winning Pro Filt’r Foundation that changed the game with 50 inclusive shades, to everyone’s must-have Fenty lip gloss, Gloss Bomb, … Ephemera are woven in throughout, from early passports and a Barbie workout cassette to a handwritten note from the designer Jeremy Scott that says, “Congrats on making Paris your bitch!” The book unfolds in chronological order, but the structure is freewheeling and chapter-less, lending it an impressionistic quality: how a person might recall her own lived memories.The waitress returns and begins to refill our glasses.
“It’s easy when you think everything is going really well and perfect. When Rihanna’s foundation toured Puerto Rico a year after Hurricane Maria, they noticed health clinics were still closed. How do I find my shade in Fenty Beauty?? Dior, CoverGirl, and Revlon quickly followed, establishing a 40-shade standard now known as “the Fenty effect.” (Rihanna upped the ante again this summer with a hydrating foundation in 50 shades… “It’s not like I can lock myself in for an extended amount of time, like I had the luxury of doing before.
But to see it, to know it’s happening—it pushes you to want to be the light in the world.”I ask Rihanna if we can discuss politics. “Rethinking all the times I ended up orange,” she wrote. Not my people. It also generally takes about 1-2 minutes for the foundation to dry down completely. There is personal power, that admirable mix of self-knowledge, self-governance, and self-respect we call autonomy. “It’s a new world.”Back at the hotel, and still winging it, I’m recalling my memories of Rihanna’s social feeds from the past three years. Likewise, Fenty Beauty didn’t just prove the existence of a massive, and massively ignored, market. “Second, I know my business. (Relatively speaking.) (Even Seth Meyers runs this risk. “Tie-and-dye” scarves and wraps came in bright island hues. Get the closest thing to Rihanna’s flawless skin with Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation.