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Lewis is credited with accelerating J&J's growth by evolving global, regional, and local organizational structures to build scale and relevancy. Aber natürlich wird beides an den lokalen Markt angepasst, an die Trends, die Kultur und den Zeitgeist.Alison Lewis, CMO Johnson & JohnsonUm den Lesefluss nicht zu beeinträchtigen wird in unseren Texten nur die männliche Form genannt, stets sind aber die weibliche und andere Formen gleichermaßen mitgemeint.Sie läuft über unser europäisches Team. Johnson & Johnson CMO: Innovation needs to sit outside the bottle. Lewis joins Kimberly-Clark from Johnson & Johnson , where she served as Chief Marketing Officer of … Alison Lewis will lead Kimberly-Clark’s global marketing team, build marketing capabilities and lead corporate research in the newly created position. The …

Forbes CMO Interview: Johnson & Johnson’s Alison Lewis 11:40 Forbes CMO Interview: Johnson & Johnson’s Alison Lewis Video Duration Is 11:40. Sie gibt die Basis der Kommunikationsmaßnahmen weltweit vor, aber die lokalen Märkte aktivieren sie und füllen sie mit Leben. Last month, AWNY (Advertising Women of New York) honored Alison Lewis, Global CMO of Johnson & Johnson Consumer Companies, as it’s “Woman of the Year.” In … Kimberly-Clark has appointed Alison Lewis to the newly created position of chief growth officer. For example, Adweek noted that Johnson & Johnson proactively contacted consumers to let them know about new products in Neutrogena’s make-up line.

Vor sechs Monaten dann auch in Deutschland.
... Before Johnson & Johnson, Lewis … Das wollen wir ändern.

Deshalb verbringe ich, um ehrlich zu sein, mehr Zeit in Ländern, in denen die Herausforderungen größer sind.Ein gutes Beispiel für globale Skalierung ist Neutrogena.

As the first ever CMO for J&J's consumer brands, Alison Lewis oversees global capability building and digital and strategic consumer insights.

DALLAS , July 9, 2019 /PRNewswire/ -- Kimberly-Clark (NYSE: KMB) today announced the appointment of Alison Lewis to the newly created position of Chief Growth Officer. www.wuv.de/marketing/die_globale_marketingstrategie_von_johnson_johnson “This is a proud moment for me,” read a statement attributed to Lewis. Change is going to happen. Alison Lewis, weltweite Marketingchefin von Johnson & Johnson, erzählt im W&V-Interview, was ihre Ziele sind.Sie ist zum einen effizient, weil wir dieselbe Visual Identity, dieselben Flaschenformen, dieselbe Farbgebung und dasselbe Labeldesign verwenden. She will join Kimberly-Clark at the end of July.

Neutrogena ist in den USA sehr erfolgreich, eine unserer Billion-Dollar-Brands.

Aber heutzutage informieren sich die Leute im Internet über Ländergrenzen hinweg – da braucht eine Marke eine gewisse länderübergreifende Beständigkeit.Alison Lewis im Gespräch mit W&VBei rund 150 Märkten, in denen Johnson & Johnson aktiv ist, können Sie es sich vorstellen … Wir haben ein starkes Team in Deutschland, das Geschäft in Deutschland läuft sehr gut.
View the profiles of people named Alison Lewis. Earlier this week, Adweek profiled Johnson & Johnson’s first Global Chief Marketing Officer and Raines International placement Alison Lewis about her role in redesigning the conglomerate’s marketing function and cultivating innovative ways for the company to connect with customers. She was named a top 100 most influential marketer by The Internationalist and Cannes' Creative Marketer of the Year.

Zuerst haben wir Hydro Boost in Asien und den USA gelauncht.