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Here's why. Account & Lists Returns & Orders. The first physical bookstore, Amazon Books, launched in Seattle in 2015 and has since expanded across America. Get this delivered to your inbox, and more info about our products and services.It's a minor change for a company that's now valued at about $800 billion, with a massive portfolio that spans online commerce, cloud computing, home devices and entertainment. Skip to main content Hello, Sign in. But, hey, even if these stores all turn out to be a bust, it won't harm the company, he said. Every product in the store is rated 4 stars and above by our customers, a top seller, or new and trending on amazon.com. When you have $11.6 billion in annual profits, you can afford to experiment.

If there is, few people have been able to figure it out.The first Amazon Go store, located in the company's Seattle corporate headquarters.Esto también se puede leer en español.Amazon declined to comment for this story.The brighter stars in the lineup could be Amazon Go, with 25 stores opened in just two years, and Amazon 4-star, with 11 stores opened in a year and a half.Now that it's built out a handful of store ideas, Amazon is likely to winnow those down to the ones it's found to be the most successful, Lipsman said.

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Amazon now operates seven different kinds of physical stores.

Amazon has 34 total physical stores across America: 18 Amazon Bookstores, 12 Amazon Go stores, and three Amazon 4-Star stores. When taking into account all of Amazon's office space and fulfillment centers across the globe, the company leases and owns a total of over 288 million square feet of space.An Amazon spokesperson said in an emailed statement that the drop is the result of a change in how Amazon is reporting its store space to only take into accounts shops that are open.Got a confidential news tip?

She argued that it would be better for the company to aim for bigger whales, since even 10 or 20 times more Go stores won't move the needle for such a huge company.Andrew Lipsman, a retail analyst for eMarketer, said the strategy here is a typical one for Amazon.

He said Amazon is experimenting with a lot of different ideas to see what works. It ends up more people are shopping online these days, and a big reason for that is -- Amazon.While Lipsman agreed with that dollars-and-cents assessment, he sees the stores more as testbeds for new ideas and places where Amazon can collect precious consumer shopping data it can use for its main online stores and growing advertising business.When you have $11.6 billion in annual profits, you can afford to experiment.Now that Amazon is one step closer to a baker's dozen of store formats, it's worth taking a second to ask if there's some brilliant strategy hiding under this grab bag of store ideas. Amazon has been dabbling in physical retail since 2015, during which time it's opened a half-dozen bookstores . About Just Walk Out Technology by Amazon; Was this information helpful? Those include Amazon Books, with 21 stores opened over four years, and Amazon Fresh Pickup, with two locations.Kodali noted that Amazon's annual sales reached $280.5 billion this past year, while its small-format Amazon Go and Amazon Books stores likely only generate several million dollars a year each. If you add Whole Foods, that’s another 499 Amazon-owned stores…

According to the filing, Amazon's leased and owned physical stores occupied 20.1 million square feet at the end of 2018, down 6 percent from 21.3 million the previous year. Online shopping for Amazon Physical Stores: Holiday Hours at Amazon.com.

It then acquired Whole Foods in a $13.4 billion deal, allowing Amazon … Amazon 4-star is a store designed to help customers discover products they will love.

"In the past year, we've increased our physical retail footprint and the number of locations customers can shop, adding Amazon 4-star, Amazon Go, Whole Foods Market stores and Amazon Books stores."Sign up for free newsletters and get more CNBC delivered to your inboxData is a real-time snapshot *Data is delayed at least 15 minutes. About Amazon Physical Store Return Policies; About Printing an Amazon Physical Store Receipt; Just Walk Out Technology by Amazon. It's done this with its line of Echo smart speakers and its delivery methods. Try Prime Cart. "There's greater risk here, too, since Amazon is expanding into physical retail during the so-called retail apocalypse, with US stores closing by the thousands.