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Overall, the highest sales in China was generated in Q4, with Single's Day on Nov.11 and 12.12 Shopping Day having the highest sales during the year. The Chinese domestic market developed by K-beauty is moving onto either luxury brands or the C-beauty brands that quickly benchmarked K-beauty. We hope that this report will help you to interpret the rapidly changing China's cosmetics market more quickly and easily. Well-established foreign brands will benefit from this “premiumization” as the local consumers still consider them as trustworthy and reliable. China’s Cosmetics Market I. The cosmetics sector on the Chinese mainland has been growing at a fast pace in tandem with the rapid development of the Chinese economy in recent years. In this regard, this report can be used as a standard to determine the market share or change of the brand in the entire Chinese market.In 2018, the size of the Q4 beauty market was about 110 Billion USD (745.2 Billion RMB), down by - 2.4% from the same quarter last year. In 2018, foreign brands such as Procter & Gamble and L’Oréal accounted for approximately 50% of the market share in cosmetics industry in China. China's cosmetics market size, import and export, product structure, channel structure, regional structure, tariff policy, etc. In Taobao/Tmall distribution network, the main analysis target of this report, about 22.6 billion RMB were sold during the Q4 period. In particular, Chinese local brands have quickly established OEM systems and have begun to establish a stable presence in the Chinese market with strong local marketing power by using SNS platforms like Xiaohongshu and Douyin online. According to the National Bureau of Statistics of China (NBS), retail sales of cosmetics of enterprises above designated size** reached 162.5 billion yuan, up by 13.3% year-on-year (yoy) in 2013. Chinese local beauty brands that are familiar to the Chinese market are broadening the market share with local marketing power. The market that had been soaring slowed down last December, and everyone is keeping an eye on the change in the market.In Q4 of 2018, the M/S of TOP 500 brands by country was China (52%) > Europe (14%) > Japan (11%) > US (11%) > Korea (9%). About 40% of China's cosmetics market is being sold in the online market, and 70% of the sales are generated from Tmall and Taobao. Market Overview 1. In the platform, sales from Tmall China totalled 52%, steadily increasing from the last quarter. Succeeding online in China’s cosmetics market in 2020 Chinese consumers’ appetite for foreign and domestic cosmetics brands has stoked impressive growth in an industry that includes makeup, skincare and haircare. : serumsand ampoules). The market share of China's national beauty brands is over 50%. According to the National Bureau of Statistics of China, the market of 2018 Q4 was about 745.2 billion RMB, meaning that the fast-growing beauty market had slowed down. The market size of skincare products for ‘sensitive skin’ is 270 million yuan (1.2% of total skincare market). According to Kantar, investment in skincare and cosmetics outstripped spend on handbags for surveyed consumers.. We use the term ‘investment’ very deliberately. Such changes are clearly shown in this report. In 2014, China’s cosmetic market was the third-biggest in the world, valued at $26 billion USD. Chineseconsumers between the ages of 20-25 and 25-30 have distinct eye skincare needs,and our analysis suggests this difference hasn’t been fully captured bydomestic and foreign brands.Particularly, the focus of costumers aged 20-25clusters around hydration, brightening and de-puffing. China’s skincare market is going through a “premiumization” stage, in which local consumers are willing to pay a higher price for higher quality products. Considering that derma cosmetics is a concept that incorporates skincare products for sensitive skin, the derma cosmetics market in China’s Alibaba platform is at least 270 million yuan. Mar. In this regard, 2018 will be marked as the first year that the China beauty market moves to the next level.For complex markets, it is necessary to build a strategy based on clear numbers and the insights that can interpret the numbers. The number of Chinese local brands entering the TOP 500 is increasing, but at the same time, those entering the TOP 50 is also rapidly increasing, which implies that the influence of local brands in the Chinese market is expected to expand further.This report has been prepared by analyzing the data from more than 3.5 million sales data by products and 2.3 billion buyer reviews from Tmall and Taobao, and more than 10 million data from Xiaohongshu and Weibo. China’s urban professionals are spending more on skincare than luxury. China’s cosmetics market has delivered sustained growth over the past few years. Today, the size of the country’s cosmetic market … The China skincare market is on the up and up. We also hope that many companies use this report to building a successful strategy in the Chinese market.The Chinese economy in a state of flux due to the declining export market caused by the trade war between the United States and China, the China beauty market is currently in the first adjustment period from the rapid growth.