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Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. The Prosumer Concept in Fashion Retail: Potentials and Limitations Sie zeigen sehr anschaulich, wie es gelingt, auch in einem schwierigen Marktumfeld erfolgreich zu sein und stellen innovative Konzepte vor, die den Weg in die Zukunft weisen.Der Einzelhandel steht vor den vermutlich größten Herausforderungen seiner Geschichte: Der demografische Wandel führt zu neuen Bedürfnisstrukturen und andersartigem Einkaufsverhalten, die Konsumenten verändern ihre Verhaltensweisen im Umgang mit Medien und Bestellwegen, jahrzehntelange Loyalitäten brechen auf, Markenartikelhersteller werden selbst als Retailer aktiv, vertikale Ketten setzen ihren Vormarsch fort, völlig neuartige Geschäftsmodelle setzen sich durch, traditionelle Anbieter geraten massiv in die Defensive, etablierte Einzelhändler müssen aufgeben, wenn ihre Anpassungsgeschwindigkeit nicht ausreicht.Marketingstrategische PerspektivenInnovative Geschäftskonzepte und erfolgreiche StrategienPraktiker aus den Bereichen Retail und Fashion Business sowie Fast Moving Consumer GoodsWissenschaftler und Studierende aus den Bereichen Marketing, Vertrieb und Handeler:Over 10 million scientific documents at your fingertipsThis service is more advanced with JavaScript availableSocial Media, Cross Channel und Multi Device ManagementStrategische Herausforderungen und Perspektiven für das Retail Business
Hans-Christian Riekhof ist Professor für Internationales Marketing an der PFH Private Hochschule Göttingen (www.pfh.de) und geschäftsführender Gesellschafter der UNICconsult Strategieentwicklung GmbH(www.unicconsult.com).In die jetzt vorliegenden 3. In this book, Zappos founder Tony Hsieh explains how he launched the wildly successful company he is known for, his decision-making process, as well as how he manages to make customers, employees, vendors and investors all feel happy simultaneously. If you want to be the best retail manager around, this is a critically important thing to understand. Because you can never have too many.The best fashion books published this year — plus a few favorites published before 2015 that may not be on the shelf.The 'Wall Street Journal' vet gives us the backstories on some of her biggest scoops, peppered with advice on sourcing, fact-checking and playing straight.As a writer, I spend a good amount of my life reading other people's words. Retail is far from dead — but the industry is dramatically changing. "Overdressed: The Shockingly High Cost of Cheap Fashion" by Elizabeth L. Cline. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business.
Perspektiven, innovative Strategien und Erfolgsmuster werden aufgezeigt.Dr. Pages 175-184. Der gute Name zählt – Handelsmarken vs. Markenartikel im Einzelhandel unter dem Aspekt der Wahl ihrer Namen.
In this book, Brad Stone speaks to Amazon employees and members of the Bezos “dynasty” about the secrets of the company’s success.
The Fashion Retailer blog is about news, insights, opinion essays and interviews specializing in the Fashion Retail industry. FASHION PLANNING IN A DIRECT RETAIL WORLD . Some of your longstanding notions will definitely be challenged — what the definition of cool is, how interesting things actually impact the brain, the role of ritual — but you will come away feeling inspired and with more insight into how the mind motivates the decisions we make every day.Zappos is a quirky company — they are known for crazy tales of being over generous to their customers, a company culture that is at the core of everything they do, emphasizing happiness as a main value and even paying new hires to quit if the job is not a good fit.
Inside, authors Robin Lewis and Michael Dart use some of the biggest names in the world — Vanity Fair, Sears, Trader Joe’s, Ralph Lauren and Lululemon — and illustrate exactly how enterprising leaders can leverage these changing times. Die Autoren sind Direktoren, Geschäftsführer und Vorstände der betreffenden Unternehmen; Wissenschaftler und Unternehmensberater zeichnen für die konzeptionellen Beiträge verantwortlich.
How did they go from humble bookseller to one of the most formidable companies in the world? Retail is not for the faint of heart.