Find the latest news about GM automotive innovations, investor relations and more. James Holden had established a saddler business in Adelaide in 1856 called JA Holden & Company. Perhaps in recognition of this, the new 'HK’ model was tagged as 'the new generation’ of car, tapping into the culture of the 1960s. 1931: General Motors buys Holden, establishes GMH.
James Holden had established a saddler business in Adelaide in 1856 called JA Holden & Company. General Motors Holden – Football, Meat Pies, Kangaroos and Holden Cars c1976. The 'new generation’ encompassed both young people with a taste for the good life and those whose leisure activities involved getting their hands and feet dirty.This is a collection of black-and-white and colour cinema and television advertisements produced for General Motors Holden from 1948 through to the mid 1970s.This ad uses a vox pop style interview to appear spontaneous and therefore genuine.The presence of Coral Sea islanders in a Holden advertisement is probably the last thing that audiences at the time would have expected.The 1960s Holden ads used catchy jingles and upbeat music, promoting the car as an object of desire.By the 1960s, Holden had added theme music and jingles to the devices used to make their brand memorable.All the elements in this advertisement combine to present the Holden dealer as a person you can trust when looking to buy a used car.This presents Holden as an important export and ambassador for Australian industry.This ad places the Kingswood sedan firmly in a youthful beach culture and recreational context.In the advertisements of the 1950s and early 1960s, Holdens occasionally ventured out of the suburbs and onto unsealed roads for family holidays and weekends away, but were mostly positioned as urban family cars. General Motors-Holden's Ltd was a company formed in 1931 from a merger between General Motors (USA) and Holden's Motor Body Builders, which was founded in 1883 and specialised in saddles, coach-building and then building automobile bodies. This memorable advertising jingle from the 1970s was adapted from the American Chevrolet campaign, 'baseball, hot dogs, apple pie and Chevrolet’. This goes to great lengths to reiterate the key features on which Holden built its reputation – economy, dependability, performance, styling and comfort.Released three years after the iconic Kingswood sedan, the 1971 HQ was Holden’s biggest selling model to date.By 1968, the Holden had been on the market for 20 years. In 1948 politicians and dignitaries attended the official launch of the 48-215 Holden, which later became known as the FX Holden. In this context, one of the most memorable advertising campaigns for Holden was created – centred on 'football, meat pies, kangaroos and Holden cars’.This travelogue-style Holden advertisement was one of a series of 'on a tour’ films made for cinema audiences between 1953 and 1956.This ad targets a female audience, emphasising the car’s comfort and style as well as power.Many of the FE’s aesthetic modifications reflected the fashions of the 1950s.This advertisement presents General Motors Holden as a company at the forefront of research and development in Australia.Resale value became an important factor for motorists to consider when purchasing their new Holden.By the mid-1960s, Holden’s consumer base was broadening to include an increasingly affluent younger demographic.This ad introduces written testimonials from 'satisfied owners’ of Holden cars, 'taxi drivers, men in the outback, commercial travellers, family men’.In this mid-1950s Holden car ad, the cloud background makes the family look like they’re floating through the sky rather than driving on the ground.With this ad Holden shifted away from promoting reliability, functionality and economy to marketing the car as an object of desire.The utility was Holden’s first foray into model diversification after its standard sedan.
Holden, formerly known as General Motors-Holden, is an Australian automobile marque and former automobile manufacturer, which manufactured cars in Australia before switching to importing cars under the Holden brand.It is headquartered in Port Melbourne.. Since then, General Motors Holden, the Australian manufacturer of the Holden car and subsidiary of the American General Motors Corporation, has produced hundreds of advertisements. Hartnett pursued the enterprise with visionary dedication.
1936: Holden assembles cars in Port Melbourne using foreign US parts.General Motors executives start to plan a uniquely Australian car.
ABC Personalities tell us which days changed their lives.To vote for this day, please enable Javascript in your browser.JavaScript is required to view photos.Australia's love affair with the car revved into life in 1948 when the first Holden rolled off the assembly line at the manufacturer's Fishermans Bend headquarters. If you have any questions, please contact our Holden Customer Care team at 1800 46 465 336. With the release of the FJ Holden in 1953 (the next model after the FX), the market for used Holdens was born.