He is the first European to lay eyes on the geyser basins of the Yellowstone ecosystem. Sports marketing plays animportant role for the Gillette brand, helping us to tap into a key passion formen and strengthening our connection with consumers.In the past century, Gillette has been amongst the leadersin shaving innovations, delivering cutting edge science and technology toconsumers. His work led him to William Painter, the inventor of the disposable Crown Cork bottle cap.
By year’s end, Gillette sells 51razor sets and 168 blades.Gillette introduces MACH3Turbo® featuring new blade edge technology that delivers the closest and most comfortable shave with less irritation, even when shaving against the grain.Gillette introduces an adjustable razor withthree settings – for light, medium and heavy beards.Gillette receives the first U.S. patent on the safety razor, salessoar to 90,000 razors and 12 million blades.Gillette announces that Tiger Woods, RogerFederer, and Thierry Henry will take on a role as brand ambassadors: theGillette Champions.Gillette introduces the Super Blue Bladefeaturing a silicone coating.Gillette introduces Sensor, the first razor withspring-mounted twin blades.Gillette introduces the premium triple-bladedSensor3 disposable razor to the Sensor family of razors.Gillette introduces M3Power® – the first micro-powered wet shaving system for men – making it easier to shave more thoroughly with one easy power stroke.Gillette introduces Good News!, the first twinblade disposable razor for men.Gillette’s MACH3® shaving system, the first triple-blade shaving system, "breaks the performance barrier. The shape of the cartridge and the number of blades have changed over time, and a pivot has been introduced between the blades and handle—such as on the Fusion5 ProGlide — to better simulate the pivot of a barber’s wrist and allow better interaction between the razor and skin. However, boxing probably gave Gillette themost payback for its advertising dollar because it delivered to anoverwhelmingly male audience suited to Gillette’s overwhelmingly male productline.For that same World Series telecast, Gillette introducedanother ditty that was in the same league as “Look Sharp” for its longevity andlatter-day nostalgic recall. "Gillette introduces the Gillette Thin Blade.Gillette introduces the Sensor3 refillabletriple-bladed shaving system to the Sensor family of razors.Gillette introduces the first blade dispenser –the Gillette Blue Blade Dispenser – and eliminates the need to unwrap blades.Gillette introduces Trac II, the firsttwin-blade shaving system.Gillette introduces a coated stainless steelblade – Gillette Super Stainless.Gillette expands the M3Power line with theintroduction of the sleek black and green M3Power Nitro, inspired byhigh-performance vehicles.Gillette launches the Gillette Fusion® shavingsystem with manual and power razors and a complete line of pre- andpost-shaving products. The Gillette Champions program was the largestsports-marketing initiative for the brand and was rolled out to more than 150markets through various marking initiatives.Sharpie the parrot became one of America’s most recognizedcartoon characters of the 1950s, and for a while, was almost as well known asDonald Duck and Mickey Mouse.Today, Gillette has two dedicated R&D centers – inBoston, USA and Reading, UK – where most of its product R&D takes place.The two R&D centers are amongst 14 such P&G facilities where Gilletteproducts are developed.In 2004, Gillette began a partnership with football star,David Beckham, which represented a major enhancement to Gillette’s sportsmarketing. Men went tobarbers to have their mustaches and beards carefully trimmed. The breakthrough shaving technology of Gillette Fusion ProGlide includes blades with 15% thinner, finer blade edges that effortlessly glide through hair and over skin for incredible comfort.Gillette announces Gillette Championsambassador—baseball icon, Derek Jeter.Gillette introduces SensorExcel featuring fiveflexible microfins for a closer shave.