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Please click to enlarge. In the late 1990s, Yahoo! However,to improve its strategic alignment, Google can first focus on ensuring the profitability of more of itscurrent products before entering new businesses. Larry Page and Sergey Brin are asking for a larger amount, up to $5 billion. In fact, Google offered more money for WhatsApp.As one of only two confirmed acquisitions for Facebook this year (the other was an AI company that will help improve Messenger chatbots), we can surmise that Facebook has a very targeted approach to mergers and acquisitions and will only move for companies that can bring new technology or a new audience.The world’s richest tech company has made a total of 7 acquisitions so far this year, all of which could theoretically improve Apple’s smartphones and laptops.The largest of these was WhatsApp at $19 billion, followed by VR technology company Oculus at $2 billion and hugely influential social media platform Instagram at $1 billion.Successful entrants are often rewarded with job offers from tech companies and many data scientists see Kaggle as a shop window to demonstrate their skills. Ads from the Google network have also appeared in various categories of apps to include productivity tools and mobile games.The growing markets for smartphones and tablet computers have also spawned the emergence newer of software companies dedicated to developing mobile contents or apps such as games and office productivity tools.Google has successfully expanded its Internet empire through several large-scale acquisitions. The billions of dollars on offer are taken as read, so the differentiating factor can come down to the vision the acquiring company puts forward to their intended purchase. Acquiring Kaggle, therefore, seems a canny piece of business from Google as it tries to increase the quantity and quality of AI talent at its disposal.These tactics do not always work, though, and Facebook’s most recent acquisition can be viewed as a response to their biggest acquisitory setback to date.The list below contains all of Alphabet’s year-to-date purchases which, although reduced in quantity over previous years, does show the clear focus that CEO Sundar Pichai is said to have brought to Google.In the introduction to this article, we saw that in the years 2012–2016, Amazon made the fewest acquisitions among the tech giants.There has been much speculation that Apple will accelerate this process by buying an existing giant in this space, but Apple has sidestepped these stories and appears keen to make ony those acquisitions that are necessary to meet its business objectives.The diagram below provides a comprehensive view of when these newsworthy acquisitions were made, and the Google products with which they ultimately merged:The new partnership with Salesforce is an indicator of this more pragmatic approach. … Yahoo! Attempts to categorize Google’s enterprise approach as a cloud strategy, a digital strategy, or an apps strategy misses the big picture. This search engine remains the most popular in the world and the Internet giant maintains this dominance by creating and maintaining an ecosystem that depends on other Google products and services.The billion-dollar advertising business remains the fuel that keeps Google running. It is ofcritical importance for the firm to continue innovating. This appointment is a sign, in addition to CEO Sundar Pichai’s statements, that Google is looking to make major acquisitions in the coming months to bolster its cloud computing business. DoubleClick and AdMob have therefore proved to be excellent acquisitions for Google.To convince you of the importance of this strategy for giants like Google, I would like to go back for a moment to the history of Yahoo! The restructuring of Google, towards a group of self-sustaining, smaller businesses under the Alphabet umbrella, was groundbreaking in its scale … These disagreements on many subjects did not prevent Sergey Brin and Larry Page from starting work in 1996 on a new search engine that would revolutionize the world of the Web.Now, former Oracle executive Thomas Kurian is the Alphabet’s new head of Cloud. It must be said that the GAFAM universe is highly competitive and that a company such as Google can never rest on its laurels without knowing the fate of former fallen giants such as Yahoo!.By buying Android from Andy Rubin in August 2005, Google once again has had a hollow nose. However, to be able to use these Google Play Services, smartphone manufacturers must obtain the famous Android license issued by Google. Second, you need to make multiple bets and to expect that some will fail. First, you must be willing to make investments early, long before your competitors and the market see the industry’s or company’s potential. The base of Google is located in Silicon Valley, however they have offices all over the world. Alphabet is expanding beyond search advertising, not entirely by choice, and it needs to know when to enter partnerships as well as when to buy.It also gains access to the logistics of a successful supermarket brand with a popular grocery brand of its own, known as 365.CEO Mark Zuckerberg is fully aware that these acquisition processes could descend into a costly bidding war with its rivals.