Meaning that collaboration between teams – or a lack thereof – can create a disconnected and jumbled feel for customers. With more than 83 million followers around the world, Nike is easily in the top 20 most followed Instagram accounts globally (out of nearly one billion ). Nike delivers innovative products, experiences and services to inspire athletes. Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your interests. Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your interests. Doing so helps us to stay consistent in terms of voice, messaging, hashtags, captions, etc,” says Wes. This happens on a macro scale as well as on a micro scale – each and every conversation with customers on a daily basis.But managing more than 1,000,000 incoming messages per year means that Nike has to pick and choose the most important conversations to focus on.Sign up for a free Buffer trial“One of the most important things that we focus on is that we want to be and sound human, even if we’re speaking on behalf of Nike. Run: Find the motivation you need to run better and more often.Earn badges and trophies for reaching workout milestones like total workouts completed, workout frequency, weekly & monthly streaks, and more.Energize your routine with a growing library of workouts led by our Nike Master Trainers.
Since their team receive lots of similar questions from their customers, they see this not as an increase in work, but as an opportunity to help multiple customers at once. 1.8m Followers, 207 Following, 324 Posts - See Instagram photos and videos from Nike Training Club (@niketraining) “But buying from Nike isn’t entirely the point. It’s a massive community and a great chance to build relationships.”“We don’t respond as individuals, we respond as Nike. The assistant coaches are the ones that work hands-on with the team. “We sit down often to discuss specific campaigns and how we will approach them. Chances are you’ve come across Nike on Instagram at one point or another. It helps us to save time and be more productive in our jobs.”Wes explains, “We are always actively looking to take part in relevant conversations on social media since we obviously can’t be a part of every single one.
“Representing a massive brand presents a challenge across 200 different social media accounts as we all work to create the same experience for our customers. Specifically, we look for where can we add value directly to customers’ lives.