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Just two years into its lifespan, the Atlanta Braves' new stadium might soon be renamed.. The 25-year naming rights deal with the Braves, estimated to be worth more than $10m per year and one of the more robust agreements in MLB, remains intact. Radio broadcasts can be heard in Atlanta on 680 The Fan (AM), Rock 100.5 (FM) and regionally on the Atlanta Braves Radio Network.
Truist and the Atlanta Braves Announce Truist Park as New Name of SunTrust Park Home of the Atlanta Braves Will Feature New Truist Brand Identity Throughout Ballpark . SunTrust Park lasted three seasons. January 14, 2020 ATLANTA -- The Braves officially bid adieu to the SunTrust Park era on Tuesday morning, when it was announced their stadium will now be known as Truist Park. “The Atlanta Braves and SunTrust have a great partnership, and we will work together on the new name for SunTrust Park,” the club said following the merger last year. SunTrust Park’s new name will be unveiled next week.Schiller and at least three Truist executives — Chief Digital and Client Experience Officer Donta Wilson, Chief Marketing Officer Susan Somersille Johnson and Northern Georgia Region President Jenna Kelly — are scheduled to participate in Tuesday’s 11 a.m. news conference, which will be held in what has been called the stadium’s SunTrust Club.The Braves have declined further comment on the matter this week.“There is going to be a date where we are no longer called SunTrust Park and we’re called Truist something,” Schiller said at the time. Since 1991, Braves teams have earned two National League wild cards, 17 division championships, five National League pennants, and a World Series title. While SunTrust Park was not a super offensive name by any stretch, where things got a little weird was when BB&T and SunTrust decided to merge last year into a new … It fits with what we’re trying to do here.”By the Braves’ home opener April 3, some Truist Park signs will prominently adorn the ballpark, although Braves President and CEO Derek Schiller acknowledged that not all of the 150 or so SunTrust Park signs will be removed and replaced by then.“We’re just beginning a long process of helping clients understand what Truist is about, recognize Truist,” Johnson said. With 275 years of combined BB&T and SunTrust history, Truist is one of the nation’s largest financial services holding companies offering a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending and wealth management.
Truist Financial Corp. was formed when SunTrust Bank and BB&T merged last summer. Things like statue at the ballpark and all the various areas that we celebrate Hank here,” said Braves CEO Derek Schiller. The new name was unveiled on Tuesday. “… I would expect we’re going to move fast on announcing those types of things once we get into the new year.”The Braves and Truist, the bank formed by the merger of SunTrust and BB&T, plan to make the announcement at a joint news conference at the stadium Tuesday.Asked if “Truist something” will be Truist Park, which would be the simplest name change, Schiller said: “You know, we haven’t announced that yet.” The bank merger of SunTrust and BB&T likely means that SunTrust Park will be renamed to bear the 'Truist' title as the stadium will re-brand to the updated name of now-joined banks..
Milwaukee's Miller Park will be named … Truist Financial Corp. and the Atlanta Braves plan to unveil the new name of SunTrust Park at a joint press conference on Tuesday… “SunTrust has been a valued partner, and we look forward to beginning this next chapter with them as Truist,” said Derek Schiller, president and CEO of the Atlanta Braves. In 2018, for example, Philips Arena in downtown Atlanta became State Farm Arena. The Braves’ home stadium, formerly known as SunTrust Park, has a new name: Truist Park. “But ultimately, we kept going back to the fact that this is a ballpark first and foremost, and having the term ‘Park’ in the name seemed to be very natural.Immediately after Tuesday’s 11 a.m. announcement, the Braves began taking steps to activate the new name, including making changes to the team’s website. The answer will come next week. Email. But it is rare for a venue as young as the Braves’ stadium to undergo a name change.“I think that is a terrific way to continue to celebrate Hank and still have the corporate relationship we have now with Truist,” Schiller said.Susan Somersille Johnson, Truist’s chief marketing officer, said: “‘Park’ suggests family and fun and relationships, and that is why we originally named it SunTrust Park. That deal began with the ballpark’s 2017 opening. “In working closely with the Braves, we look forward to creating meaningful change in the communities we serve – from cultivating connections in the Atlanta community to creating an engaging fan experience at Truist Park.” Rebranding everything will take a while. - The home of the Atlanta Braves, formerly SunTrust Park, is now renamed to Truist Park. Truist Financial Corp. and the Atlanta Braves plan to unveil the new name of SunTrust Park at a joint press conference on Tuesday.