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It’s probably going to be history in a couple of years. Sales peaked at almost $20 billion in 2011. ABSTRACT This case aims to analyze an organization process of change. As the most important objective is to convey the most important message for to the reader.After introduction, problem statement is defined. What none of the competitors, the big players, understood was that at that time in the 1990s, bandwidth was very limited for data transmissions. Then, a very careful reading should be done at second time reading of the case. So all these people were racing to get into that space, essentially with products they already had. The minute they watched that live, streaming on the internet, they realized that their project keyboard was dead, and they immediately shifted everything to the touch screen phone….They were expanding in Indonesia and India, in other parts of the world. SWOT for The Rise and Fall of BlackBerry is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. I don’t think you can.BlackBerry looked at this market and came at it from a very different point of view, and this is the key thing about successful innovation. There may be multiple problems that can be faced by any organization. You had Ericsson as well strapping … a very successful cell phone onto a very tiny keyboard. It’s a lot of disruption, and the worst mistake you can make is think that we’re better, we can out-muscle them or we can buy them or handle that competition. So imagine going to your board of directors or your shareholders because you’re a publicly traded company and saying, “You know this BlackBerry thing? Writing Mechanics & APA This assignment must be completed in comprehensive essay form, analysis should be fully developed, and adhere to proper academic writing (including spelling, syntax, sentence structure, punctuation, and grammar). View Harsha Mishra - The rise and fall of Blackberry.docx from GENERAL MA 103 at NMIMS University. You get something right like the BlackBerry, and the big players want it. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources.There should be only one recommendation to enhance the company’s operations and its growth or solving its problems. The five forces are discussed below:This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry.