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“Rather, the ads suggest that value for money is as important as a bargain price if not more so, and that by shopping at Whole Foods consumers can be confident about where their food comes from and how it was grown, raised or made,” explains the Times.Premium is the ad-free experience reserved for paying members. It’s the least popular of the major grocers in the survey.“We survey more than half a million customers every month, and they are telling us they are pleased with their shopping experience at our stores and clubs. “We’ll continue to work on providing more and more information around our value propositions,” D’Addario noted. Ranked lowest: Walmart. Get hungry for local, organic, plant-based & more: see today's sales, browse products by special diet, find recipes, get delivery and pick up & order catering. “This campaign communicates that value and values go hand in hand.”According to Jeannine D’Addario, global vice president for marketing and communications at Whole Foods in Austin, Texas, the goal is to help its customers “make more meaningful choices” she told the Times, at a time when they “are hungrier than ever before for information about the food they eat.”Whole Foods Market, the nation’s leading natural and organic grocer, has launched its first-ever national campaign called “Values Matter,” with print, television, online, billboard and in-store promotions at its nearly 400 locations.The costly campaign is the first of its kind for Whole Foods Market—an estimated $15 to $20 million to produce. They’re looking for that combination of good quality and good price,” VanAmburg said.David VanAmburg, managing director of the ACSI, said that in general people tend to favor quality over price – except when we experience a downturn as we did with the Great Recession.Wal-Mart, on other hand, saw customer satisfaction fall. Whole Foods Customer Facts. Since 1999, with the exception of the Great Recession year of 2008, Whole Foods has posted identical store sales growth rates of at least 4% annually. Instead, Whole Foods is attempting to contend with true value competitors including Target and Walmart, both of which are now offering a number of organic and natural foods. It’s the nation's second most beloved major grocery, after Publix.We’ve been hearing a lot of potentially positive news about the economy lately, and that may be trickling down to the grocery store level.“Things have improved enough that customers are looking more for quality. Gaining 1.3% to reach 80, customer satisfaction for Whole Foods has … However, if you use your Amazon Prime discount when making a purchase at Whole Foods Market, then information about that purchase is shared with Amazon and is … One of the television commercials follows farmers, ranchers and fishers through the field, farm and sea, showing consumers a behind-the-scenes glimpse of life committed to quality as a producer for Whole Foods Market..