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Five Steps to Social Media like Fenty Beauty (A Case Study) By Julia Dakhlia, Account Supervisor at PRLab. Recently, however, the tone has shifted. Foundation in 40 shades, skinsticks in 30 shades, made for you.
The makeup industry tends to have a fake, cool-girl vibe of exclusivity and artificiality– wearing makeup was akin to being photoshopped into someone else. It wasn’t until April 14, 2017 that Rihanna confirmed the idea of Fenty Beauty to the public sayings that makeup always been something she’s really wanted to do.
The hype around the campaign also came from these beautiful women of colour, promoting the brand by sharing the official campaign themselves (through an app call re-gram) on their own personal twitter accounts as well. Case Study The star treatment. To create deeper hues, some chemists mix in too much black pigment, which can leave skin looking bruised.“Straight out of the horse’s mouth”, that is what singer and creator of Fenty Beauty, Rihanna herself, had to say about her new line of foundations, lipsticks eyeshadows and more, in an exclusive interview with fashion editorializer ParisModesen.Before the world knew Rihanna as an eight time Grammy Award winner and fashion & beauty icon, she was simply Robyn Rihanna Fenty, a little Barbadian girl who loved to explore in her mother’s makeup bag.
With a combination of allure to products on social medias, awareness and highly inclusive target audience, partnership with estimated four billion dollar revenue company Sephora, with as well as an internationally celebrated icon as the face of it all, it seems Rihanna’s marketing campaign may have landed in her creating more than a brand, but something of an Empire.Knowing that everyone deserves to be fearless and feel empowered, she worked for two years learning the ins and outs of the beauty world in order to create lightweight but build-able formulas for an extensive array of skin tones, seeing how there was a void in the industry for traditionally hard-to-match shades.
Our nationwide rollout helped Fenty Beauty gain 3.2 million Instagram followers, resulting in an Earned Media Value (EMV) of $72 million dollars in its first month alone. diversity driven, fenty beauty was launched by much celebrated musician rihanna to ensure there is a foundation for all. The internet actually christened it “the new generation of beauty”.Instagram (@badgalriri) – 57.5MFenty Beauty products were teased online for months on Rihanna’s personal social medias including twitter, Facebook and Instagram before the official campaign launched on September 1st 2017.
It delivers the critical "what?" Launching Rihanna’s Fenty Beauty range in Boots UK stores.